Podcasting: The Ultimate Solution for Engaging New Customers in the Scuba Diving Industry
In today's digital age, businesses constantly search for innovative ways to reach new customers and create meaningful engagement. Traditional marketing strategies often fall short for industries like scuba diving, which thrives on experience and adventure. This is where podcasting steps in as a powerful and effective tool. In this blog, we'll explore why podcasting is the best solution for reaching new customers and fostering engagement, especially in the scuba diving industry.
1. The Power of Audio in Building Connection
Emotional Engagement: Podcasting allows scuba diving businesses to connect with their audience on a deeper, more personal level. Through the power of storytelling, businesses can share captivating tales of underwater adventures, marine life encounters, and the thrill of exploring the ocean's depths. These stories resonate with listeners, creating an emotional connection that traditional advertising methods cannot achieve.
Convenience and Accessibility: Unlike video content, podcasts can be consumed anytime, anywhere. Whether listeners are commuting, working out, or relaxing at home, they can easily tune in to The Scuba GOAT Podcast and immerse themselves in the world of underwater exploration. This convenience increases the likelihood of engagement and encourages regular listening.
2. Establishing Authority and Expertise
Educational Content: Podcasting offers scuba diving businesses a platform to share valuable insights, tips, and advice with their audience. By creating educational content on topics like local dive conditions, diving techniques, marine conservation, and equipment reviews, businesses can position themselves as industry experts. This not only builds trust with potential customers but also encourages them to choose your services over competitors.
Interviews with Industry Experts: The Scuba GOAT Podcast has hosted interviews with world-renowned divers, marine biologists, scientists and underwater photographers, adding your business and/or your name to this ever-expanding list can enhance your credibility and authority to potential new customers/ supporters. These conversations provide listeners with unique perspectives and valuable information, making your podcast episode a go-to resource for all things related to scuba diving within your domain.
3. Building a Loyal Community
Cross-Promotion Opportunities for Podcasters: Collaborating with other scuba diving businesses, equipment manufacturers, and travel agencies through the podcast provides an excellent opportunity for cross-promotion. By featuring guest appearances and sharing audiences, businesses can expand their reach and attract new customers who are interested in the scuba diving industry.
4. Cost-Effective Marketing Strategy
Low Barrier to Entry: Starting a podcast is relatively inexpensive compared to other marketing strategies like video production or advertising campaigns. With just a microphone, recording software, and a compelling content strategy, scuba diving businesses can create high-quality podcasts that resonate with their target audience without breaking the bank. All you need is the basics, a little knowledge and the enthusiasm to get the ball rolling. For example, The Scuba GOAT Podcast was created on the dining room table in our apartment in Sydney with nothing more than a Macbook, a set of headphones and a second-hand microphone.
Long-Term Value: Unlike traditional advertising, which has a limited lifespan, podcasts offer long-term value to scuba diving businesses. Once published, podcast episodes continue to attract new listeners and generate engagement over time, providing a sustainable and cost-effective marketing solution. We see this daily, with over 60 episodes now airing, the numbers continue to climb every week, even with episodes from Season 1.
5. Numbers talk
Some stats: There are hundreds of businesses trying to create a real insight into the statistics surrounding podcasts, here are a few that we have found to be common across several well-known platforms (all of these stats are as of January 2024).
- There are 4,318,424 total podcasts registered, around the world
- There are currently over 89,947,847 episodes published in Apple Podcasts
- There are currently 455,938 active podcasts on Apple Podcasts
- Within the US alone, roughly 183 million people listened to a podcast during 2023
- 31% of the US population listened to a podcast last week
- The number of music streaming service subscribers worldwide grew 72% between 2019 and 2021 (305 million to 524 million)
The Scuba GOAT Podcast stats: We are very proud to say that compared to ALL podcasts currently active we are listed as being in the top 3% on ListenNotes and the top 5% on Buzzsprout.
To put that in perspective Buzzsprout uses the number of downloads received in the first 7 days of an episode airing to compare in the global market. It looks a little like this:
- Top 1% of Podcasts > 5082
- Top 5% of Podcasts > 1123
- Top 10% of Podcasts > 478
- Top 25% of Podcasts > 121
- Top 50% of Podcasts > 32
The scuba GOAT Podcast sits in the top 5%. Think about that for one moment, consider how niche our topic is when compared to other podcasts. Consider who would tune into such a niche topic, that's right... people who WANT to hear about the topic, people who are actively engaged.
Conclusion
In the scuba diving industry, where passion for exploration and adventure drives consumer interest, podcasting emerges as the ultimate solution for reaching new customers and creating meaningful engagement. By leveraging the power of audio to build emotional connections, establish authority, build a loyal community, and implement a cost-effective marketing strategy, scuba diving businesses can unlock new opportunities for growth and success in the digital age where social media commonalities disappear hours after being posted. So, why wait? Dive into the world of podcasting and take your scuba diving business to new depths of success!
The Next Step: If you are not ready to start your own podcast, hop onto The Scuba GOAT Podcast and get a taste for it, sell your location, your passion, and your knowledge to the thousands that tune in and let's start creating some audible magic that will stay with your listeners for years.
